WelliChews™ Soft Chews

Now we are launching WelliChews™. A new product line of specially formulated Soft Chews to improve the health and well-being of pets.

Explore WelliChews™

Fresh breath without a fight.

Introducing our latest innovation: ProDen PlaqueOff® Soft Chews!
Your pet’s new daily dental care routine in a tasty treat format.

Shop today

Safe, natural and easy oral care for your pet

Read more

WelliChews™ Soft Chews

Now we are launching WelliChews™. A new product line of specially formulated Soft Chews to improve the health and well-being of pets.

Explore WelliChews™

Fresh breath without a fight.

Introducing our latest innovation: ProDen PlaqueOff® Soft Chews!
Your pet’s new daily dental care routine in a tasty treat format.

Shop today

Safe, natural and easy oral care for your pet

Read more

For your dog

Safe, easy and effective dental care for your dog

Read more

For your cat

Safe, easy and effective dental care for your cat

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For you

100% natural dental care for your teeth and gum

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100% natural, organic and unique ingredient - A.N ProDen®

The unique ingredient in ProDen PlaqueOff® - A.N ProDen® - is a 100% natural and organic seaweed, sustainably harvested from specially selected locations in the fresh, cold North Atlantic waters off the Scandinavian coastline— one of the purest habitats on earth. Being exposed to these extreme environmental conditions and processed in a unique, specially developed process, it naturally develops and achieve the highest quality and maximum effect, making it safe and healthy for your pet.

VOHC

Clinical studies and proven effect, approved by the VOHC

"After seeing amazing results with my dog's teeth, I highly suggest purchasing this awesome product to help fight bad breath and plaque. - Kassandra

“I can see how much my dog teeth have improved. They hardly have any plaque now. Wish I had known about this product years ago!!” Wildflower

Explore

the pet life

Being a pet parent is not always easy- here you can read all about the different stages in a pets life, from puppy or kitten to senior age. Discover the best way to take care of your pet's dental health or learn how to groom, and much more. All you need for a healthy lifestyle.

More pet life

The Health Benefits of Owning a Pet

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Seasonal Allergies: A Guide for Pet Parents

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Healthy Aging for Senior Pet Care

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Understanding and Managing Pet Anxiety: A Guide for Pet Owners

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Discover

our segments

Stiff joints, plaque- and tartar formation, bad breath or stomach aches? Our high quality products help you take care of your pet's needs in a safe and easy way, all in the comfort of your own home- daily and throughout life.